Inside The Cartier Queen’s Cup: How PNF Marketing Curated a Day of Elevated Hospitality and Brand Storytelling for Lineup Polo
Lineup Polo, 2025
This summer, PNF Marketing had the pleasure of facilitating a memorable corporate hospitality day at The Cartier Queen’s Cup at Guards Polo Club, on behalf of our client, Lineup Polo.
As one of the most prestigious events in the British summer calendar, The Cartier Queen’s Cup fuses sporting excellence with timeless luxury. For PNF Marketing, this event became the perfect opportunity to bring our expertise in experiential marketing to life — turning a hospitality space into a platform for brand connection, elevated hosting, and storytelling.
From Planning to Execution: The PNF Approach
Our involvement began with the brief to oversee and deliver a hospitality experience for one of Lineup Polo’s key suppliers, a group of around 20 guests. From the moment they arrived to the final chukka of the day, we ensured that the experience reflected the standard of Lineup Polo’s evolving corporate offering.
PNF Marketing coordinated every element of the day’s logistics, from liaising with caterers and suppliers to curating the event set-up and managing the on-site hosting. Our team remained present throughout to ensure the experience ran smoothly, allowing Lineup Polo to focus on building valuable relationships with their guests.
For us, the details matter — from the choice of sparkling wine to the order of service and guest flow. It’s these touchpoints that turn an afternoon at the polo into a brand-building opportunity.
A Sparkling Collaboration with Squerryes
Lineup Polo, 2025
We were thrilled to bring one of our long-standing clients into the fold with a thoughtful partnership between Lineup Polo and Squerryes, producers of award-winning English sparkling wine.
All guests were welcomed with a glass of Squerryes Rosé — a considered and elegant start to the afternoon that reflected both the occasion and the values of the brands involved. This moment not only elevated the guest experience but also gave Squerryes a meaningful presence among a highly relevant audience.
At PNF, we believe in brand integration that feels natural, not forced. This collaboration is just one example of how we use our events to create genuine marketing opportunities for the exclusive network of brands we represent.
Visibility for a Network of Premium Brands
While the day was executed for Lineup Polo, we looked for every opportunity to extend value across our wider client portfolio. With a strong guest demographic and highly visual setting, we explored subtle brand placements and visual content capture that would benefit other names within the PNF network.
From carefully placed bottles and storytelling through social content, to creating space for meaningful introductions and conversations, the day was layered with opportunity.
We don’t believe in passive hospitality. Every activation we manage is designed with intention — to leave guests with an experience they’ll remember, and brands with exposure they can build on.
What Experiential Marketing Means to Us
Experiential marketing is at the heart of what we do at PNF. It goes beyond decoration and drinks — it’s about designing environments that reflect brand values, create emotion, and open up conversation.
Whether we’re hosting an intimate dinner or managing a corporate day like this one, we treat every detail as a form of communication. Every placement, every welcome, every moment is a chance to reinforce a message — and to make that message feel personal.
The Cartier Queen’s Cup was a brilliant example of this in action: hospitality delivered with elegance and ease, underpinned by layered marketing value for multiple brands.
Our Strength Lies in the Network
One of the most unique things about PNF Marketing is our client ecosystem. Our brands don’t just sit in separate silos — they connect, support and uplift one another in ways that drive real results.
The Cartier Queen’s Cup allowed us to demonstrate this in full. By facilitating thoughtful collaboration and cross-promotion, we helped Lineup Polo showcase their values, Squerryes reach new customers, and PNF’s reputation for delivering high-touch, high-value brand experiences continue to grow.
Looking Ahead
We’re proud to have played a role in such a special day. For us, it’s not just about running events — it’s about using them as vehicles to strengthen relationships, tell stories, and place our clients in the spotlight they deserve.
At PNF, we’ll always be more than a marketing agency. We’re a connector, a collaborator, and a creative force behind the scenes — delivering moments that matter.
